Logo-Typography

The Fed Ex logo is one of my favorite examples of logo-typography. The most interesting part of this logotype is how the negative space around the letters incorporates the arrow seamlessly into the design. On the side of the truck, as seen here in this photo, the arrow suggests forward motion.

Distressed or Fatigued Typography

After visiting the neighborhood, I decided to visit the web site http://www.brewershill.net, which led me to another interesting typography sample. Here, they are looking for new tenants for the old revitalized historic buildings. In their banner design they are using a distressed or fatigued typeface perhaps to reference the old buildings. I think it works well, and the captions are very catchy.

Hand Painted Typography

I loved how the street numbers were hand painted directly on the brick buildings in Brewers Hill. The background shape and the typeface mimic the neon sign. They were beautifully hand painted and they help tie the buildings in the neighborhood together. Using the exact same typeface as the neon sign was the key to the success of this design feature.

Neon Typography

In keeping with the theme from my coaster discovery, here is an example of a neon sign. I was biking in Baltimore this past Sunday, and the end of the ride took you right through Brewers Hill, so I decided to take a few photos. I was intrigued by the revitalization of the area and found many great typography samples. Unfortunately, the neon sign was not lit up at the time of my photo, but you can still see the overall design and shape of the letterforms. I find it interesting how the typography is so different on the Brewers Hill and the Bravo Health signs yet they exist together.

Local Flavor Typography

I found this coaster while I was helping clean out my grandfather’s house. Since Natty Boh is still a popular Baltimore icon today, it was exciting to find this old coaster. I’m guessing it’s probably from the 50’s. It is interesting how the typeface is quite different from what’s being used today.

Typographical Error

I didn't have to look hard for this one. There is a typographical error in the actual project description. Do you think our professors placed it there on purpose to see who is paying attention? It will be interesting to see how many of us post this as one of our twelve typography finds for the project.